Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.

Meta announced on Monday, June 16, its plans to introduce targeted ads into its WhatsApp messaging service. The decision to place ads under the app's "Updates" tab is stirring concern among ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta hopes that by limiting its new ads to WhatsApp’s Updates tab it will disrupt users as little as possible, Srinivasan said. Users’ status updates as well as personal messages and calls on ...

Baltimore attorney Barry Glazer, left, and Gina Gargeu, right, filed a class action lawsuit in the U.S. District Court for Maryland on Tuesday, June 10, 2025, against Meta companies and Google ...

Meta targets older users with more ads due to higher purchasing power, Barclays analysts found. Facebook's ad load is higher for users over 45, boosting ad revenue.

It was reported earlier this month that Meta agreed to take a 49% stake in Scale AI for $14.8 billion and bring the startup’s CEO Alexandr Wang over to lead a new “superintelligence” lab.

It’s less intrusive, doesn’t force-change user habits, and still allows Meta to silently inject ads into WhatsApp. That’s how you hit three birds with a single stone.