WhatsApp Business introduces per-message billing model in India, leading to increased marketing costs for businesses.

Meta’s WhatsApp Business Platform has switched to a per‑message billing model on July 1, 2025, replacing its previous flat‑fee conversation pricing. Under the updated scheme, companies will ...

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...