Billionaire owner outlines plans to improve advertising on social media platform in rare overture to marketers

Elon Musk is set to integrate advertising into Grok's responses, aiming to monetize X's AI capabilities and offset the high costs of GPUs. This move, announced during a discussion with advertisers, will allow marketers to pay for their products to appear within Grok's answers.

Grok, the artificial-intelligence chatbot produced by Elon Musk -owned xAI, this week began posting antisemitic messages in response to user queries, drawing condemnation from Jewish advocacy groups and raising concern about the AI tool. The antisemitic posts -- some of which have been deleted -- are being addressed, Musk said on Wednesday.

X owner Elon Musk told advertisers in a live discussion on Wednesday that the platform plans to introduce ads in Grok’s responses, as reported by the Financial Times. The move would help power X’s struggling ads business following the departure of former CEO Linda Yaccarino.

Elon Musk has revealed a new plan to introduce ads to X via his AI chatbot Grok as he struggles to stop advertisers from leaving the social media platform amid moderation controversies