McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

After the return of Snack Wraps, McDonald's is taking another trip in time and bringing back McDonaldland for its latest meal ...

From crispy comebacks to movie tie-ins, McDonald’s is leaning into novelty—and early numbers suggest it’s working.

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Tomorrow — the first earnings call since McDonald’s announced and rolled out the return of Snack Wraps in June — we’ll find ...

McDonald's profits rose in the second quarter behind a rebound in US sales but executives said Wednesday that low-income ...

Last year, a McDonald’s in Darien, Connecticut, made headlines for charging $18 for a Big Mac combo — a price point that ...

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Deals helped bring back customers to McDonald's, but visits among low-income patrons dropped by double digits, CEO Chris ...

McDonald's CEO Chris Kempczinski said on Wednesday’s earnings call that value is key to winning back low-income customers, according to Investopedia. Second-quarter U.S. sales rose due to promotions ...

McDonald’s Corp. sales picked up in the latest quarter, suggesting that pop culture-focused collaborations and budget meals ...