Omnicom’s PHD has retained Volkswagen Group’s media account following a lengthy review, Ad Age has learned. The business ...

This is the idea behind Agency Data LLM, or AD LLM, a new large language model developed specifically for advertising ...

Walmart’s influencer network now has tens of thousands of participants, ranging from newcomers making a few bucks to those ...

WPP’s GroupM media network once dominated media but some executives said it’s been slow to adapt to changes in the market.

The brand treats influencer marketing as an awareness play, then uses paid ads on Google, Meta, Meta, Reddit, TikTok and ...

Although the percentage of CMOs that have rejected AI has increased, from 12% last year to 18% this year, the percentage ...

Google, Meta, Amazon and TikTok join P&G in backing system ANA believes can save advertisers $50 billion in three years.

Instead of focusing on campaigns each June, companies should celebrate LGBTQIA+ trailblazers and elevate the community.

The anticipation of the annual charity drag pageant I produced during my tenure as a business resource group leader was ...

Creative reviews are ramping up in June, with a wide array of companies seeking new agencies as they march into the back half ...

In this month’s lineup: The Four Seasons capitalizes on its starring role in a viral meme, Marc Jacobs embraces absurd humor ...

Samsung, the biggest TV manufacturer, hasn’t shared data with third parties before—and big streamers remain on the sidelines.