Players can refine their strategies to evaluate patterns of strength and weakness in each one. A strategy can always be continuously improved to be more effective ...

Research across six Indian cities shows children aged 7–15 find it difficult to separate advertising from entertainment in a ...

The campaign positions pet wellbeing as a shared responsibility, highlighting nutrition awareness and everyday care among pet owners ...

Agreement with JSM Corporation terminated with immediate effect; outlets across multiple cities to close while Goa hotel remains operational ...

Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move towards strategy and outcome-driven decision-making ...

The partnership covers co-production and distribution of microdramas across genres, with Story TV also set to adapt Hello ...

Cricketer transitions from investor to ambassador as cloud kitchen brand scales operations across cities and international markets ...

With the acquisition, Bajaj Electricals takes direct ownership of the brand in these markets, replacing the earlier licensing structure ...

Publishers allege unauthorised use of content to train AI models and say outputs replicate material, affecting traffic and revenues ...

The company said it will revisit its listing once global markets stabilise, with the IPO seen as one of the most closely ...

Sinha notes that his early work across rural India continues to inform his perspective on health systems and community engagement ...

The partnership begins with campaign centred on AIRism apparel, featuring Bumrah in off-field settings across digital, retail and outdoor platforms ...