Comscore’s Custom IQ head says AI citations are becoming a visibility and trust metric for publishers and brands as consumer ...

The policy requires advertisers to fact-check and review AI-generated outputs, prohibits sensitive audience targeting, ...

Celebrity-endorsed ads accounted for 61% of total ad volumes during IPL 19, up from 53% in IPL 18. Non-celebrity ads made up ...

Telegram founder says the temporary ban punishes over 150 million users, while routing claims raise questions around internet ...

New Delhi: News18 India’s new prime-time show, Desh Ki Pathshala with Sushant Sinha, debuted on June 16, with the channel ...

The duo succeeds Kosuke Kataoka, who is returning to Japan after 16 years in India to take on new responsibilities within the ...

Before joining Ogilvy, Mohanakrishnan served as Vice President and Lead – Luxury & Lifestyle at MSLGROUP India, where she ...

The Indian Subcontinent accounted for nearly half of global paid install growth for subscription apps, while advertiser ...

GameOn Media aims to help leagues, franchises, and brands connect with modern sports fans through storytelling, creator ...

In his new role, Tripathy will lead ad sales across e-commerce, quick commerce, jewellery and lifestyle categories, driving ...

Beyret joins the market research and consulting company after communications leadership roles at Stellantis and Air ...

The former P&G Global CMO was recognised for his decades-long contribution to marketing leadership and his role in shaping ...