The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display ...
The campaign features a hearing-impaired protagonist communicating through Indian Sign Language, highlighting identity, ...
The sequel’s India digital rights have been bought by JioStar for about Rs 150 crore, while Netflix has listed the Raw & ...
The development comes at a time when traditional publishers are struggling to monetise growing digital audiences ...
The campaign highlights the airline’s network expansion, onboard services and hospitality, while coinciding with Air India ...
The BDO India report said early winners will need sharp hooks, fast pacing, cliff-driven progression and cohort-led ...
From Tally Solutions, RR Kabel, and GREW Solar to DHL, DP World, and Atlassian, B2B-heavy brands are using IPL 2026 to build ...
The proposed capital raise is intended to support EaseMyTrip's expansion across high-potential segments, particularly in ...
The new rule will force broadcasters to refrain from putting their watermarked live channel on landing pages, even for ...
According to the submissions, OTT and FAST platforms operate on the “application layer” of the internet, while telecom and ...
The increase, effective from May 14, comes amid higher procurement and operational costs, with industry players expecting ...
According to “Insights From The 2026 CMO Spend Survey,” which surveyed 401 CMOs, AI spending is rising, but most marketing ...
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