Several campaigns also lean on popular culture, including Bollywood nostalgia and Ayurveda, to connect with audiences. Celebrity appearances continue to feature, but often within storylines rooted in ...

As ownership rules tighten under the policy, TAM may struggle to front a ratings agency but could still shape the next industry currency from behind ...

As BARC reapplies, the new policy tests new entrants, clarifies platform data boundaries and may push the industry into another data-dark phase in the interim ...

Industry executives say the real gap is not simple platform view counts, but the absence of clarity on commercial use, disclosures and oversight ...

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, marketing, and media ...

New Delhi: Commercial advertising volumes during the ICC Men’s T20 World Cup 2026 recorded a 4% increase on a per match basis compared to the 2024 edition, according to a report by TAM Sports. The ...

New Delhi: Business Today will host the 14th edition of MindRush and Best CEOs Awards in Mumbai on March 28, 2026. The event is expected to bring together business leaders, policymakers and industry ...

Industry body appears better prepared on cross-media measurement, panel expansion and board changes than early doubts suggest ...

New Delhi: New York Festivals has revealed the 2026 Radio Awards shortlist, bringing together some of the most compelling audio work from across the world. From podcasts and audiobooks to breaking ...

A fourth violation within one year from the date of the first violation will result in cancellation of registration ...

The ministry said that a member of the board of a television rating company cannot be in the business of broadcasting, ...

New Delhi: The 2026 edition of the Indian Premier League is set to begin on Saturday, with all 10 franchises entering the season with extensive sponsorship portfolios. These partnerships span title, ...