The TV-first format embeds brands into show narratives and extends them to digital and creators. The broadcaster cites ...

Amar Sinha has stepped down from his role as Chief Operating Officer. As per news reports, he has joined Allied Blenders and Distillers in a leadership role ...

Tanishq, Mia and CaratLane anchor the Tata push with distinct films, while KISNA, Indriya, Senco and Heer by GIVA tap everyday gestures, nostalgia and modern proposals ...

The three-hour deadline raises stakes, placing brand optics first and strengthening AI contracts across stakeholders ...

Brands across chocolates, jewellery, beauty and fashion are going 360-degree on Valentine’s, with digital films, creators and ...

Platform previews Alia Bhatt-backed ‘Don’t Be Shy’, flags global appetite for Indian films and series alongside anime and K-dramas at its first International Originals showcase in London ...

Zoe Hitzig says advertising inside a chatbot built on intimate user conversations could recreate social media-era incentives; OpenAI says ads are clearly labelled and won’t influence answers ...

The European Commission said that Google may be “artificially increasing the clearing price” of search ad auctions “to the ...

NDTV Network has appointed Sachin Malhotra as National Revenue Head for its Hindi Cluster. Malhotra brings close to three decades of experience in media sales and revenue management. He announced the ...

Most recently, he served as CMO at SG Analytics, a Straive company. He will oversee global brand management and pipeline ...

Calling her “the embodiment of grace and courtesy”, the veteran Doordarshan anchor remembered Maheshwari’s command over ...

The Mumbai-based agency will manage Snabbit’s digital strategy and creative communication as the quick-service platform expands its presence across urban markets ...