The patent filing covers a machine learning-based demand platform optimisation system designed to improve ad delivery efficiency by predicting, ranking and allocating advertising requests in real time ...

The two-minute film was created within the hackathon's 48-hour deadline by Manav Soni, Aayush Raj and Sameer Talawdekar. It ...

The businesses that once positioned themselves as alternatives to conventional retail now increasingly resemble the consumer ...

Omnicom has won adidas' estimated $512 million global media mandate, ending WPP's eight-year stewardship following a ...

The transaction combines a primary capital infusion and a secondary share purchase, with founders Sumit Marda, Neha Marda and ...

Raj brings more than 25 years of experience across journalism, corporate communications, advertising and public relations ...

The partnership will focus on travel trend insights, Google Maps integration, digital content creation and capacity building ...

The all-cash deal will see a consortium comprising Aditya Birla Group, Blackstone, Times Group and Bolt Ventures acquire 100% ...

Landlords who provide pleasant experiences for residents reap benefits such as better cash flow, lower vacancy rates, and ...

The refreshed identity features a new geometric V-Lettermark drawn from Hero’s logo and will roll out across VIDA’s physical, ...

Majumdar will oversee revenue partnerships, strategic alliances and commercial collaborations, bringing more than two decades ...

Backed by a new campaign featuring Aamir Khan, WhatsApp's username rollout aims to boost user privacy, but prompts concerns ...