On JioStar Star Sports, the latest TAM data shows a sharper, more concentrated ad market, with categories down 15% and ...

Industry stakeholders tracking the development say the move looked less like a customer-friendly proposition and more like a ...

Sameer Tobaccowala, CEO, Shobiz writes that brand relevance today is shaped by cultural timing and consumer connection, with ...

Higher input costs, rupee depreciation and freight challenges weigh on demand, with companies flagging early signs of ...

The drop from $1.4 billion reflects AI-driven disruption, slowing growth, recent layoffs, and rising pressure on traditional ...

Hotel brands are increasingly prioritising digital, influencer and content-led marketing as search, social media, and online ...

Marico, Dabur and AWL Agri Business post volume and value growth amid stable domestic demand, while geopolitical tensions in ...

A comprehensive reading of the new TRP policy replacing the 12-year-old guidelines, tracing how it evolved and what it could ...

Speaking to BestMediaInfo, EaseMyTrip’s CMO says the company’s integration with ChatGPT will help tap users closer to the ...

New Delhi: Fortune India said Friday it is set to expand its content and storytelling strategy across formats in the coming year, while continuing to anchor the brand around long-form business ...

New Delhi: Network18 said its news channels led YouTube viewership across the English news, Hindi news and business news categories in March 2026, as audiences tracked a month dominated by ...

New Delhi: With the launch of Tadka, JioHotstar has made an entry into India’s fast-growing micro show category, going live with more than 100 titles on day one. Positioned as a dedicated ...