Zee Live appoints Neha Malhotra as Senior Vice President, Marketing. She brings over 15 years of experience across media, ...
India Today Group's digital news platform brought together political leaders, government officials and industry ...
Ipsos appoints Lifeng Liu as Chairman and CEO of Asia Pacific and China, unifying both regions under one leadership structure ...
The resignation took effect from the close of business hours on 30 October 2026, the company said in a regulatory filing to ...
Digital marketing accounted for nearly 42% of Atomberg's FY26 ad spends, while a television campaign was followed by ...
By ignoring brand memory, transaction experience and customer referrals, conventional CAC and CLV calculations risk ...
The FDA had alleged that the Vimal Elaichi campaign was surrogate advertising for Vimal Pan Masala, a product banned in ...
New Delhi: Kwality Wall’s (India) Limited (KWIL) has appointed Tahir Toloy Tanridagli, a member of its Board, as Managing ...
As gold prices remain high, jewellery brands are adapting their marketing through lighter designs, exchange offers and ...
Reliance says aggressive couponing can accelerate online growth, but is taking a measured approach to customer acquisition ...
Niva Bupa allocates 70% of media mix to digital, but trust remains key to conversion: Nimish Agrawal
Niva Bupa CMO Nimish Agrawal discusses its 70% digital media mix, Meta and CTV investments, influencer marketing, consumer ...
As Aishwarya Rai Bachchan turns 53, revisit her iconic ads for Pepsi, Coca-Cola, Lux, L’Oréal Paris, Longines and JW Marriott ...
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