Fernando Fernandez says the company is increasing investment in event marketing and in-store visibility as media fragmentation reshapes how brands are built and discovered ...

Fernando Fernandez says the FMCG giant is investing more in modern consumer engagement models as large language models become a bigger part of search ...

The Centre stated that failure to act on such content facilitates continued unlawful activity by users and could lead to withdrawal of safe harbour protection ...

Kini joins McDonald’s India franchisee from L’Oréal, bringing over a decade of experience across corporate reputation, crisis management and brand communications in multiple sectors ...

The development comes in the backdrop of Sharma’s recent exit from Network18, where she served as Managing Editor for over three years ...

The company said the updated identity reflects its transition from an electric bus manufacturer to a wider, innovation-led ...

Dentsu study ‘The Brand Reset’ links attention, brand equity and sales, indicating digital video and connected TV can match ...

Rajan steps into the role after spending over 12 years with the company, during which he held multiple leadership positions ...

One of the clear expectations from the formation of JioStar was that the merged broadcaster would bring media rights costs ...

Academy locks 2027 and 2028 dates as final editions on ABC before shift to YouTube and new venue plans kick in ...

Publications Division releases flagship journals and over 200 e-books on OTT platform, with plans to expand catalogue and ...

Omnicom wins after beating Publicis in final round, as WPP steps aside; move follows broader agency overhaul and tighter ...