Large language models and artificial intelligence are quickly becoming essential for Australian marketers looking to bring personalisation, efficiency, and scale to their omnichannel strategies.

Akcelo has launched its first piece of work for Anytime Fitness, a refresh of its pre-existing ‘Find Your Fit’ brand platform. Aden Hepburn, the agency’s CEO, tells Mumbrella how this fits into the ...

REA Group has announced a ~10% stake in London-based AI property portal Jitty to support its growth.The announcement:REA Group (REA) has today announced a ~10% investment in Jitty, a London-based ...

Escape has launched a national competition to find a new travel content creator who will be paid to travel and produce video content for the brand’s digital channels.The announcement:Escape, Australia ...

Ride share app Didi is spotlighting after-hours culture with ‘DiDi Kick Ons’, as an extension of its new ‘Yes I DiDi’ platform.The new brand platform launched earlier this month, designed to be “both ...

MIQ has appointed Paul Bates to lead its Victorian sales team while bolstering client relationships.The announcement:MiQ, the leading global programmatic organisation, today announced the appointment ...

Equality Media + Marketing has officially launched Equality Elevate, a paid internship program designed to empower emerging talent — especially from underrepresented backgrounds.

Cloudflare has long been the internet’s quiet helper, speeding up websites, defending against bots, and keeping publishers online.   But its latest move is something else entirely. It now allows ...

In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised ...

Amazon increased its advertising-services revenue by 23% year-on-year in the past quarter, to about A$24 billion, continuing momentum that has seen its relatively low-profile ad business eclipse ...

Both Meta and Microsoft reported their quarterly earnings overnight and the billions continue to flow: more audience, ad impressions, revenue, and accelerating investment in the high-stakes race to AI ...

Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.The new creative, developed by Emotive, leans ...