Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Friction-Inducing Latent Unasked Questions are the unasked questions your audience doesn’t know about. But if left unanswered ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.