Google updated its guidance for Smart Bidding learning periods, saying bid strategies can take up to around 50 conversion ...

Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.

AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.

Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences. Google is notifying eligible Shopify merchants that their products can now be ...

Google has released the September 2026 spam update and said this update will about two weeks to roll out. This update applies globally and to all languages, Google added. More details. Google posted ...

Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.

Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.

Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover." ...

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.