Clear branding and positive user experiences may play a larger role in maintaining Google Search ad reach going forward.

Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance ...

The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a ...

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance. Microsoft Ads is introducing Product Explorer, a new reporting tool designed to ...

Claude may be more directly tied to Brave Search rankings than other AI answer engines, according to information Jonathan Clark shared on LinkedIn from a Zero Click by Profound session. Clark, ...

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.

Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.

Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.

Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.

OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.