Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.

Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.

U.S. adults use chatbots for search, making information lookup their most common AI chatbot activity, according to Pew ...

Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies. Google Ads is changing how Smart Bidding strategies are labeled, separating ...

OpenAI is quietly expanding its advertising infrastructure, giving UK businesses early access to a self-serve Ads Manager for ChatGPT — a signal that the company is building out the tools needed to ...

The UK’s Competition and Markets Authority (CMA) has ordered Google not just to give site owners a way to opt out of AI ...

Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.

Microsoft is now officially releasing a preview of the new AI performance report within Bing Webmaster Tools that now ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...

Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and ...

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver ...

Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.