The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results. Microsoft has been promising to give data on the performance of websites mentioned ...

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search. AI referrals accounted for just 1.1% of visits to news publishers after ...

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap. We’re well beyond the halfway point of 2026, and businesses ...

A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.

Why we care. Companies that believe competitors are trying to manipulate their search visibility have traditionally had few options beyond reporting the activity to search engines. If this legal ...

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request. Google introduced a new reportData.query endpoint for the Campaign Manager 360 API, making it ...

Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The company says the changes are editorial only and do not affect how the policy ...

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Google is updating Merchant Center performance reporting to align ...

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search. Google published a new help document detailing Local customer ...

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.