Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more ...
Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on ...
Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users. The ...
A rule that lives in the prompt is a rule the model can be talked out of by a clever user, by an injected instruction sitting ...
A search can now become a chain of questions, comparisons, and decisions. Build content that supports what users ask next.
10h
Ana Kostic
Ana Kostic has been inside Google Ads and Meta accounts since 2009, long enough to stop trusting the default dashboard and ...
Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data ...
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance ...
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
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