More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued ...

Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics ...

Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered ...

OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates ...

When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can ...

The new placements use existing ad targeting, including relevance to search queries. The ads are available to a select group ...

Examples. Joy Hawkins first shared an example on social media, she said, “Seeing a few sites that have massive spikes in ...

Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic ...

Organic clicks are taking longer to earn. New data shows why content depth, third-party visibility, and trust matter more to ...

The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and ...