Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...