Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next ...

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving ...

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...

Google has clarified that Merchant Center for Agencies accounts can now link up to 1,000 client Merchant Center accounts ...

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Why we care. Companies that believe competitors are trying to manipulate their search visibility have traditionally had few options beyond reporting the activity to search engines. If this legal ...