“Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content ...

Google just sent out emails to some site owners informing them how many people are following them using the new preferred ...

Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.

Why we care. Google is a habit – and habits are hard to break. That gives Google a built-in edge: even as AI eats into clicks, Google remains the default starting point for users. That means organic ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

Why we care. ChatGPT Ads are quickly becoming a new performance channel with distinct user behavior and creative requirements. Early data suggests brands can’t simply copy their Google or Meta ...

You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.

Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.