More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued ...

An apple varieties guide is drew widespread attention. However, the page's traffic and business impact remain unclear.

AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say ...

Max Bid and Max CPC will retire on January 1, 2027. For existing conversion campaigns still using Max Bid, Target CPA will ...

As we reported 2 months ago, Google will no longer enforce manual actions for site reputation abuse for searches done in the ...

Click-through rates climbed from 2.6% to 6.3% as Google displayed live election results and Top Stories instead of AI ...

AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different ...

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure ...

Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered ...

Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can ...

OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates ...