In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing ...

What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click ...

OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in ...

Google can render JavaScript. That’s no longer up for debate. But that doesn’t mean it always does — or that it does so instantly or perfectly. Since Google’s 2024 comments suggesting it renders all ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations. OpenAI will start testing ads in ChatGPT in the U.S. in the coming weeks. The ads ...

Ask most ecommerce brands who owns their product feed, and the answer is almost always the same: the paid media team. Maybe a feed management tool sits under PPC. Maybe the shopping team built the ...

Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination ...

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand ...

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.