Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and ...

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the ...

TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals.

Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.