Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually ...

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

“Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

Google is investigating an issue with AdMob interstitial video ads that leaves users stuck on black screens with unresponsive ...

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility ...

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.

Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.