Google Search gets major upgrade with Gemini 4 Hydrogen

Google released Gemini 4 Hydrogen, and it is already being used in Google Search. In fact, Google called this a major upgrade to Google Search, saying it is the “biggest model upgrade to Search yet.” ...

Microsoft Advertising warns Outlook outage may have affected advertiser spend

Microsoft says the Microsoft 365 outage may have reduced Outlook ad requests and advertiser spend, despite its platform ...

Google Ads details new Data Strength Uplift metric

Google Ads' Data Strength Uplift metric shows advertisers how much additional conversion activity their first-party data ...

After the lift test: Make incrementality part of weekly PPC reporting

Don't let lift test findings sit in a slide deck. Use incremental CPA, lift estimates, and budget decision rules to improve ...

Google Ads Editor 2.14 rolls out with AI Max defaults and new retention controls

Google Ads Editor 2.14 adds AI Max defaults, expanded retention controls, Demand Gen optimizations and background downloads.

ChatGPT Ads adds Target CPA and CPC bidding, expands product campaign controls

ChatGPT Ads introduces Target CPA and CPC bidding, more precise geographic targeting and flexible product filters, with some ...

Google Ads introduces clearer audience reach controls with warnings for restricted targeting

Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce ...

Let’s stop hiding. Become transparent about your AI usage.

Build trust with readers and clients by disclosing how you use AI, what you verify, and who takes responsibility for the ...

Google Ads launches Invalid Traffic Overview Card

Google Ads now shows advertisers how much money they've saved through fraud detection and automatic credits on a clear ...

Connecting with shoppers when the buyer Is not human

Optimove’s 2026 research found 72% of U.S. shoppers now use AI tools like ChatGPT, Claude, or Gemini for shopping ideas or ...