Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

An incident affecting Feeds on the Google Merchant Center status dashboard could disrupt product listings and Shopping ad performance.

Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.

ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the ...