Over a year ago, Google told us that Gemini would be replacing the Google Assistant. Well, we finally have an official date ...

Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...

Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location ...

AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it ...

Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.

Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI ...

The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.

New research reveals why AI cites brands across many topics but recommends them only where they've built repeat topical authority. Should you keep your content strategy focused on a few core topics, ...

Google seems to be running a limited test where it is asking searchers to sign in to their Google account to “verify you’re a ...

Microsoft has updated its analytics tool, Clarity, to add branded and non-branded breakdowns to the AI Citations dashboard ...

Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always ...