“Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content ...

Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.

Google just sent out emails to some site owners informing them how many people are following them using the new preferred ...

Why we care. Google is a habit – and habits are hard to break. That gives Google a built-in edge: even as AI eats into clicks, Google remains the default starting point for users. That means organic ...

Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.

Why we care. ChatGPT Ads are quickly becoming a new performance channel with distinct user behavior and creative requirements. Early data suggests brands can’t simply copy their Google or Meta ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...