Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more ...

Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and ...

The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered ...

Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.

Why we care. Microsoft is making it easier to manage campaigns across Google, Meta and Microsoft Ads while expanding AI-powered automation and bidding capabilities. The new Import Center reduces ...

GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem. Google Marketing Live 2026 made one thing clear: Gemini is ...

Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce. Google is expanding its Universal Commerce Protocol ...

Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions. Google is expanding its measurement capabilities with new ...

Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.

Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.

An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel ...

AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.