Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.

Reddit's share of ChatGPT Search citations fell 86.4% in four days, according to new Promptwatch data. The decline began Aug.

Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising ...

New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ...

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more ...

Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform. Microsoft is giving advertisers a new server-side option for sending ...

Why we care. Attribution windows play a key role in how conversions are credited to advertising campaigns. By allowing advertisers to choose any integer value instead of a handful of preset options, ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.