New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ...

Google has paused an experiment within Google Search to create AI-generated images within AI Overviews for recipe results. Robby Stein, VP of Product at Google, replied to this te ...

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more ...

Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform. Microsoft is giving advertisers a new server-side option for sending ...

From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers. The other day, I was putting together my version of a Lumascape of ...

Google is bringing Gemini 3.7 Flash, its latest AI model, to Google Search. It is rolling out today globally in AI Mode for ...

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads ...

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

Google Ads Liaison Ginny Marvin discusses Smart Bidding, AI, PPC mistakes and why strong fundamentals still matter with the rise of AI.