Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing ...

Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.

Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Microsoft announced the release of its “new decision-scoring model” named Microsoft-Decision-1 and it is already being tested in Copilot and Bing Search. What is Microsoft-Decision-1. Microsoft said ...

Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually ...

Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...

“Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...