Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into ...

Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.

Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out ...

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data ...

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on ...

OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party ...

Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users. The ...

This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.

Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses ...

AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.