Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.

Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.

Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.

OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.

Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey.

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A. Google ...

Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.

The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This ...

Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.