Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. The newly ...

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year. Google outlined when some legacy campaign features will be ...

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here's what that means for your ...

Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI ...

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving ...

Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad ...

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value. Microsoft Clarity has added another new AI metric, this one ...