Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, ...

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Google says Gemini is making ad enforcement faster and more accurate, meaning fewer false suspensions but stricter policy ...

Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich ...

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

AI traffic to U.S. retail sites is up — and now it converts better than traditional channels like paid search, according to ...

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide ...

OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven ...

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable ...

Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.

Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.