In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing ...

Still using 'years of experience' as your only trust signal? Don’t be surprised when your next experience is figuring out ...

Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into ...

Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users. The ...

Microsoft is tightening AI ad transparency, requiring advertisers to disclose synthetic content, and preserve provenance data ...

Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses ...

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on ...

TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.

Mike Ryan shares lessons from AI Max mistakes, campaign over-segmentation and advertiser overreactions to Google Ads changes.

OpenAI is reportedly restricting some rival AI companies from advertising competing products inside ChatGPT, tightening ...

Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.

This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.