Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for ...

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.

Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.

Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the ...

From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity ...

A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when ...

Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new ...

Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.

Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient ...