Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized ...