What Microsoft said. “To make that analysis easier, Microsoft Clarity now adds branded query segmentation to the AI Citations ...

Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.

Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.

Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always ...

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand ...

Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination ...

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

“Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover, ...

Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this ...

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

Google is giving marketers a new way to spot attribution problems before they distort campaign reporting. What’s happening. Google Analytics has introduced a new diagnostic that flags campaign data ...

How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.