Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping ...

Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...