After a few months of slowing rolling out these features, everyone should soon have access to them. After a few months of a slow rollout, Google is now rolling out the new AI performance reports and ...

Google Search has upgraded AI Mode to use its latest Gemini model, Gemini 3.8 Flash. This comes just a couple weeks after Google AI Mode was powered by Gemini 3.7 Flash. Like with the 3.7 release, 3.8 ...

This change is happening on February 17, 2027 and will result in a change in total impressions. Google notified AdSense publishers that it is switching how it counts impressions for display ads.

Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results. Google’s AI Mode is increasingly citing Google itself — and ...

Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative ...

Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.

Google’s site reputation abuse manual action will no longer impact the search results in the European Economic Area (EEA) ...

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and ...

Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad ...

Why we care. This further abstracts creator metadata and reduces control over how your YouTube content appears. Titles remain a critical ranking and click-through signal. Replacing them with AI ...