Filled with a special "phantom butter" from Calpis, you won't find a treat like this anywhere else in Japan.

Stories in traditoinal sweets tag.

Stories in Atre Ebisu tag.

New collaboration with Japan Sumo Association is even more deacdent than the last. Sumo is a cultural tradition with ...

After Hello Kitty goes home for the day, some decidedly less cute characters will be taking over Sanrio Puroland.

Stories in canned sours tag.

Hero-turned-villain enters the celebrity endorser stage of his character arc.

Stories in Beni Tenjin tag.

Students let a local agricultural product shine by partnering with a 215-year-old sweets maker for a new take on a classic ...

Both sides of the Pacific are getting new themed cafes with attached merch shops from the video game developer of Final ...

Stories in Little Tokyo tag.

Earlier this week, long-established film producer Toei, the company behind classic films such as The Street Fighter, Black ...