Two star brands join forces to celebrate the Japanese festival of star-crossed lovers.

The designs are divided into two motifs, starting with plushies in which the Sesame Street characters are wearing Sanrio headgear. Pictured above are the plushie charms (3,520 yen [US$22] each), which ...

Studio Ghibli has such a talent for animated character design that it even manages to make clumps of soot look cute. These ...

As of July, it now costs more both to enter and leave Japan. Last week, the Japanese government decided “Hey, let’s raise the ...

Conquer Japan’s tallest mountain in style with a lineup born from the restoration of an ancient pilgrimage path.

Amongst all the viral convenience store food finds, this is a hidden gem.

Clever use of sagara embroidery gives the beautiful black feline a fur-like feel.

Mister Donut saw all the Mocchurin that it had made, and they were very good…too good, in fact. Sadly, not every attempted innovation in the world of sweets pans out. Sometimes, ...

Neko also has a three-minute purr mode for relaxing to.

Device for charging on-the-go brings subway to a stop in latest mobile battery fire. The Tokyo Metro’s Hanzomon subway line is pretty handy for getting around the city. Running more or less diagonally ...

To recap, Yokohama, which is half an hour south of Tokyo by train, has three Pokémon mailboxes. Two of those are located ...

Stories in Atam Academy tag.