Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...
With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...
YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.
As performance takes center stage in advertising discussions, demands to solve fragmentation and cruddy measurement are ...
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions ...
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...
ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...
Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...
Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...
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