Menu and home screen ads – the ones that appear on your television screen as you’re deciding what you want to watch – feel ...

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater ...

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us ...

You don’t usually hear someone talk about peptide serums and CAC in the same breath. But that’s a normal day for goop CMO ...

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Bending Spoons, an Italian digital media conglomerate that owns good-old web properties like AOL, Eventbrite, Vimeo and ...

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...