Dive into AdExchanger's Ian Hiscock coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Federal Trade Commissioner Mark Meador shares his candid thoughts on cookie opt-outs, self-regulation and age verification.

Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...

Dive into AdExchanger's Mike Finnerty coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.

Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!