Dive into AdExchanger's Mike Finnerty coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Netflix CAPI coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives” executive producer Andy Cohen name-drop their brand to hundreds of thousands of fans.

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

A big congrats to Thomas Kernan, head of marketing at Adform, for winning AdExchanger's comic caption contest!

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker?

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

That was Ari Paparo’s first question for Trade Desk CEO Jeff Green during the closing fireside at Marketecture Live in New York City on Wednesday. “I’m too busy,” Green said, taking a sip of water.