The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their ...

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and ...

Dive into AdExchanger's Red Roof coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Dive into AdExchanger's Zack Gharib coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and ...

Brave's ads chief Jean-Paul Schmetz on competition in the search and browser markets, the rise of AI search and the Google ...