Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.
Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...
Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...
Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.
Dive into AdExchanger's Ian Hiscock coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.
Federal Trade Commissioner Mark Meador shares his candid thoughts on cookie opt-outs, self-regulation and age verification.
Complexity hasn't made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.
Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...
Dive into AdExchanger's Mike Finnerty coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans.
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