Dive into AdExchanger's Tom El-Bez coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace ...

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point.

Machines can now flag anomalies, surface trends and spin insights in seconds. Yet, even with its speed, AI still can’t decode ...

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its ...

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to ...

The Trade Desk will share revenue with ID providers if they contribute unique data signals that aren’t already offered by the ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

Scripps CRO Brian Norris on why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping ...

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes ...