Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...

Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in ...

Amazon announced the launch of Alexa+ Agentic Ads, which it claims will allow customers to make purchases “without ever ...

Walmart will buy Vibe.co, a self-serve video ad platform, in hopes of attracting more small and medium-sized advertisers to ...

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations ...

Concord, an agentic media execution platform, announced $3 million in seed funding. But it's not going the fully agentic ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...