Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Dive into AdExchanger's Open Markets Institute coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, ...

The US government wants to use digital ad infrastructure for the exact type of surveillance critics have long warned about. We should have seen this coming.

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe.

Dive into AdExchanger's Mike Venables coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up ...

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year. The Trade Desk, once a Wall Street darling, ...