Plastering ads all over New York City subways is one effective way to get attention – including, apparently, from Walmart. On Tuesday, Walmart announced that it is buying Vibe.co, the French ...

Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations ...

Concord, an agentic media execution platform, announced $3 million in seed funding. But it's not going the fully agentic ...

Founded in 2020, Barrière makes wearable transdermal vitamin and wellness patches, including ones for mood and stress, sleep, ...

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Everyone's investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to ...

Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

In a move described as a “defining moment” for the company, Fox has announced its $22 billion purchase of Roku, an acquisition that will make Fox the third-largest player in US television by share of ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...