Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, said John Otto, VP of ad sales for North America.

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Per a leaked Publicis memo, an auditor says The Trade Desk applied fees and charged for opt-in products in unauthorized ways. That’s not how TTD sees it.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Dive into AdExchanger's Ian Hiscock coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Federal Trade Commissioner Mark Meador shares his candid thoughts on cookie opt-outs, self-regulation and age verification.