Signal loss is becoming a growth opportunity. IntentIQ's Fabrice Beer-Gabel explains how AI-powered identity amplification is ...
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers ...
Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, ...
With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ...
Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the ...
Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most ...
You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can ...
DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...
In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own ...
Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring Samir ...
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