The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous ...

AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing ...

Netflix streamed its first-ever MLB game Wednesday night after securing the Opening Night broadcast rights last year. And, as ...

Dive into AdExchanger's Jimmie Stone coverage for the latest updates, expert opinions, and analysis shaping the future of ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

The biggest risk for marketing orgs this year isn't choosing the wrong AI – it's letting “AI perfectionism” delay their ...