Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user ...

Pixability's new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships ...

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One ...

The DOJ closed its investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers ...

Knotch's latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its ...

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech ...

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re ...

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between ...