Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it's making a ...

Bloomberg produces hours of live content a day, and it’s shifting its contextual targeting focus beyond standard display ads ...

LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for ...

Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...

Dive into AdExchanger's televisaunivision upfront coverage for the latest updates, expert opinions, and analysis shaping the ...

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data ...

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...

The DOJ is taking another crack at Google Search scam artists with a case against an Illinois-based home services company over alleged ad fraud.

AdExchanger Senior Editors Alyssa Boyle and Victoria McNally scoped out TV upfront presentations by NBCUniversal, Fox and ...

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall ...

Dive into AdExchanger's trust economy coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from ...