For many CTV insiders, it’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

New privacy rules always spark a search for workarounds. Virginia’s ban on selling precise geolocation data will be no different.

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old ...

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

In digital advertising, if you haven’t planned your event-based campaigns several months – or more – before the event takes ...

Viant's new product for publishers cuts out SSPs; Google and TTD won't renew their TAG accreditations; and OpenAI may lower ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched ...

Innovid's latest serves as the “brain” behind a company's orchestration layer. Optimum says it reduces manual work and cuts ...