Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.

Signal loss is becoming a growth opportunity. IntentIQ's Fabrice Beer-Gabel explains how AI-powered identity amplification is ...

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers ...

Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, ...

With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ...

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the ...

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most ...