If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...

Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without ...

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed ...

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise ...

Upfront week is officially over. In case you missed any of the dog-and-pony shows, don't worry; we've got you covered.

Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ...

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove ...

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original ...

Discovery used its upfront stage to announce two new ad measurement efforts, including that it’s joining a CAPI-focused ...