ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.