Dive into AdExchanger's YouTube NewFront coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's Louis Levanti coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...

Dive into AdExchanger's Timothy Libert coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.