Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, ...

The new integration will “[provide] access to Walmart’s first-party data through a Walmart-controlled data enablement ...

Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is ...

Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.

TV home screens are the next battleground for consumer attention and, thus, ad performance. On Wednesday, Roku unveiled its new home screen to a small room of partners and press in New York City. The ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...

Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech ...