Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

OOH platforms are building sales infrastructure that interoperates with agency workflows. And it's another example of DSPs going direct to publishers.

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

That was Ari Paparo’s first question for Trade Desk CEO Jeff Green during the closing fireside at Marketecture Live in New York City on Wednesday. “I’m too busy,” Green said, taking a sip of water.

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts ...

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine.

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

Dive into AdExchanger's Peter Steinberger coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not ...