On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

Another day, another Google lawsuit; AI can’t be held accountable for its crimes; and the US and China have (maybe) reached a TikTok deal.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry ...

Do you want reach or relevance? Mass exposure or accurate targeting? That trade-off made sense in a world dominated by ...