Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new ...

On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early ...

The IAB Tech Lab's new guidance for bot management encourages content owners to figure out which bots are worth their time.

It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth ...

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech ...

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party ...

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? Global Head of Ad Product ...

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...