Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings ...

Rather than fighting AI, Microsoft AI's Nikhil Kolar says publishers should license access to their sites and create content ...

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

At Programmatic AI 2026, Jordan Cauley, founder of a publisher monetization consultancy, talked using AI in ad ops.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...