Gila Wilensky discusses her new role overseeing Monks' media and data practice, and what it really means to be an "AI first" ...

Amazon touts recent Fire TV upgrades meant to help viewers find content more easily, including when they are watching the ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

There's a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

On Thursday, Penske Media Corp. announced it will be acquiring the remaining half of Vox Media’s assets, including The Verge ...

The Trade Desk is pushing Ventura OS, but the real story is what TTD’s ambitions reveal about conflicts of interest within ...

Against that backdrop, Magnite just rolled out a new integration with data validation provider Truthset on Thursday that ...

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing the ...

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user ...