A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

The explosion of FAST channel CTV programming has led to a worrisome glut of ad supply and concerns over a lack of impression ...

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Dive into AdExchanger's The Daily News Now! coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech ...

Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.

Dive into AdExchanger's Ómar Thor Ómarsson coverage for the latest updates, expert opinions, and analysis shaping the future ...

LLMs now rely on YouTube as a top source for citations – and that includes sponson. Plus: How AI helps MFA publishers expand their playbooks.

Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer (aka subscription) wins.

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

Dive into AdExchanger's The Futures Group coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.