The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...
Multicultural publishers struggle to scale their audience for RFPs. Some are turning to tools like AdGrid’s Audience ...
Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...
Dive into AdExchanger's Timothy Libert coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.
The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.
TelevisaUnivision's streaming inventory is now available to buy through ad activation company fullthrottle.ai’s self-serve ...
Dive into AdExchanger's Keller Postman coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response ...
According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.
Dive into AdExchanger's Meghan Hanna coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Betterment CMO Kim Rosenblum on how the investment app shifted away from chasing cheap CAC to prioritizing lifetime value.
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