There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech ...
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re ...
Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between ...
Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated ...
Browser extension Kickbacks serves ads during Claude Code wait times. Plus: Video game publisher EA is launching an ad ...
Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The deal would bring all Roku’s ...
Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...
New privacy rules always spark a search for workarounds. Virginia’s ban on selling precise geolocation data will be no different.
The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old ...
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was ...
How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...
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