AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop ...

Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point ...

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel ...

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel ...