Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines and staying far away ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...

Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...

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Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...