The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and ...

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product ...

Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren't prioritizing pageviews anymore.

As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

At Programmatic AI 2026, Jordan Cauly, founder of a publisher monetization consultancy, talked using AI in ad ops.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...