StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from ...

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on LLMs like ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated ...

Ad performance is the top priority for advertisers. Which is why video publishers are wringing more data and AI features into ...

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

YouTube's remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

As performance takes center stage in advertising discussions, demands to solve fragmentation and cruddy measurement are ...