No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution ...
Dive into AdExchanger's Tom Burke coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.
A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.
Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.
Dive into AdExchanger's Phil Andraos coverage for the latest updates, expert opinions, and analysis shaping the future of ...
IAS partnered with Reuters to examine just how often blunt keyword blocking demonetized content that otherwise met IAS’s brand suitability standards.
We've spent years debating third-party cookies, but AI settled the debate. First-party data isn’t just preferred; it’s ...
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month ...
Dive into AdExchanger's Commerce Roundup coverage for the latest updates, expert opinions, and analysis shaping the future of ...
Dive into AdExchanger's sports leagues coverage for the latest updates, expert opinions, and analysis shaping the future of ...
At the IAPP Global Summit and IAB Public Policy & Legal Summit, regulators shared they are paying more attention to data ...
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