A co-founder of DraftKings is now CEO of a company called HardScope, which is the parent company of the YouTube and Twitch ...
Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without ...
Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...
In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping ...
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