Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery ...

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its ...

Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.

Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most ...

The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without accountability and ...

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t ...

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

Programmatic intelligence is owned by the parties that are extracting margin from it. That structure is being dismantled by a ...

Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand.