Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about ...

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?

Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping ...

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Why do individual web pages now require as much memory to run as an entire operating system did 30 years ago? Ad tech, baby.