As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?

At Programmatic AI 2026, Jordan Cauly, founder of a publisher monetization consultancy, talked using AI in ad ops.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

It's a myth that end-to-end platforms and sheer data quantity yield efficiency. Most clients need modular solutions that work ...

Katsur, CEO of the IAB Tech Lab, also spoke at Prog AI. After his session on the evolution of advertising from ML to agentic ...

Snap is helping marketers optimize campaigns with its new attribution product which unifies Snap data and data from mobile ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

Between signal loss and aging data, most of the data companies have is spotty. But despite what you may have heard, agentic ...

Research from Sonata Insights and MRI Simmons suggests 62% of US adults trust AI to provide reliable information, up from 50% ...

Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.

If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO ...

The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in ...