The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and featuring insights from marketing leaders including Gina Igwe from DoorDash and Mark DiCristina from ...

Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and ZeniMax Online Studios as they launched the new Chapter ...

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can leverage the ...

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but many are unsure of how to proceed. In ...

With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media value (EMV) for brands—but how much did The Met itself, under pressure to boost ...

The NFL’s audience has changed significantly over the past few years: it’s more diverse, female, and affluent. That means brand marketers seeking to reach audiences with complex content consumption ...

The fact that e.l.f., Rare Beauty, and Fenty have woven eco-friendly and cruelty-free principles into their branding and made it prominent is not an accident. Recent research shows that Gen Z tends to ...

China has been at the forefront of social commerce, with companies like Alibaba, WeChat and Taobao paving the way for a new era of online shopping. In contrast, brands in the U.S. are lagging behind ...

YouGov’s most recent report covers CPG brands that are top of mind when consumers go shopping. We found that the top five food brands have accelerated in-game and gaming platform marketing in response ...

Sailor Moon, a global anime phenomenon launched in 1992 on TV Asahi in Japan, spawning early retail launches, ranging from themed cafes to public sexual health awareness campaigns and a permanent ...

According to recent reports by Tubi and Samba TV, most Americans are not only cord-cutters; they’re “cycling” subscriptions and turning to ad-supported free channels. Gen Z Americans are the least ...

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present a novel consumer engagement opportunity. Even after pandemic lockdowns ended, consumers ...