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Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...
As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...
Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.
Chinese Public Security Police have raided GroupM's office in Shanghai yesterday, and have allegedly detained a number of former employees and questioned a senior executive, Campaign Asia-Pacific has ...
See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
When KFC partnered with Baidu to implement face-recognition technology at a self-order kiosk in one of its Beijing outlets late last year, it became a story that was widely covered by international ...
'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a ...
The global art and cultural sector has woken up to the lucrative opportunities of brand licensing, matched by growing consumer demand for culturally-inspired products.