News

In this episode of "A Coffee With...", ExchangeWire's John Still is joined by Lea Karam, founder and CEO of Mindscope, to ...
The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), ...
In today’s Digest, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and ...
Social media isn’t social anymore. It’s just media. And that’s fine, as long as we act accordingly. This is part 1 of a 3 ...
In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production ...
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq.. By ...
In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee ...
Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can Tom Bottomley, director, programmatic at ...
In the US, the Federal Trade Commission (FTC) has weighed in on one of the ad industry's biggest deals of the year. It ...