Sport branding has traditionally relied on team loyalty, athlete image, sponsorship visibility, and broadcast-based exposure. However, the rise of social ...

Chemical compound in magic mushrooms may reduce energetically costly social behaviors like aggressive swimming bursts, shows ...

Embodying surgical robots with next-gen AI can safely augment practice if ethical and regulatory questions are addressed, say ...

Social prescribing and its variants, including arts and nature-based approaches, represent a promising approach in public health that emphasizes ...

Digital twins are increasingly proposed as computational tools to represent organ function, patient state, and response to intervention. Their broader use ...

Labelling is an important tool to inform consumers and encourage healthier and more sustainable food choices. Governments and organizations worldwide have ...

Traditionally seen as passive support cells, astrocytes are activated under various pathological conditions. Research of reactive astrocyte in the context ...

Global meat consumption is projected to exceed 550 million tons by 2050, driven by population growth, urbanisation, and rising incomes. Meeting this demand ...

Pharmacomicrobiomics is an emerging field that investigates the interplay between the human microbiome—particularly the gut microbiota—and drug responses.

Each year, inadequate control of plant pests and diseases causes global crop losses of roughly 20%–40%, resulting in economic damages of about US$270 ...

Blockchain research has developed rapidly over the past decade, evolving from a focus on digital assets and core protocol design toward broader questions of ...

Cancer cell biology has rapidly evolved into a cornerstone of contemporary cancer research, driving the integration of molecular, structural, and ...