The QSR pivots from Ben Affleck and friends to a group of celebrities and content creators that span music, fashion and gaming.

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.

Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.

The Association of National Advertisers (ANA) has announced a new entity, Aquila, that is being established to operationalize and execute a cross-media measurement (CMM) solution in the U.S., ...

Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape. A look at how areas of growing investment, ...

The limited-time Father's Day sale will help you grow your dad’s social media presence with Thunderclap.it. It is a great opportunity to start the snowball impact on your father’s social media ...

The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.

New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

The overhaul of its “No Boundaries” private label is the retailer’s latest attempt to gain traction in fashion, this time with casual style and low prices. The latest iteration of the $2 billion brand ...

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.