After winning Direct Line in January, VCCP’s first work for the brand is on a mission to create a big-hitting campaign in a traditionally low interest category – and toilet humour is the way forward.

Mother and KFC often go strong on "vibe" advertising, and this new campaign is here to add extra heat to the oozing gravy of the "Believe" campaign. Made for the new limited edition Zinger Drip, it's ...

You see one and suddenly they're everywhere. Ladies of a certain vintage with rather younger men seem to be a trend - The ...

What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had ...

Mexican Coke has become an in-demand product, thanks to the fact that it’s one of the few countries still using real cane sugar instead of high-fructose corn syrup in its Coca-Cola formula. US ...

We are used to seeing him in Chanel and Cartier ads, but here’s Timothée Chalomet, one of the biggest A-list movie stars of his generation, touting fintech payment platform Cash App. It’s the ...

Yesterday we suggested 2025 was set to be a challenging year for the ad holding companies. It’s one that Publicis Groupe seems pretty well-equipped to meet. Hard on the heels of Omnicom’s 3% growth in ...

Protein snacks are currently big business on both sides of the Atlantic. Tesco’s meal deal of chicken sandwich, egg protein pot and a coke was its best selling combination of 2024, and it’s a similar ...