Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

The phrase “Just Google it” is dying, and AI chatbots are quietly reshaping the internet. This week, we decode how the rise ...

The update, currently in testing, aims to offer users more granular insights into which parts of their content are resonating ...

The initiative will support both original concepts and existing IPs through strategic advisory, content creation, brand ...

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...

His exit marks the end of a period during which Tata Motors CV undertook several brand-building and digital transformation ...

In this week’s Ad Spot, Jeremy Clarkson’s Hawkstone ad gets banned for being too honest about beer and farming. Timothée Chalamet meets a mangelwurzel in Cash App’s stylish grocery-store metaphor. And ...

Adobe Firefly now offers improved motion fidelity, advanced video controls, and new AI partner models to boost creative flexibility and streamline storytelling & more.

Tuborg appoints Lowe Lintas as the creative agency for India Tuborg's creative mandate, led out of the Lowe Lintas Gurgaon office, will cover creative strategy and integrated communication across ...

Instagram has expanded access to its direct message (DM) translation and scheduling features, making the tools available to a wider set of business users on the platform. While both features have been ...

McGraw Hill awards performance marketing mandate to PROHED The mandate includes scaling McGraw Hill’s digital outreach, driving lead generation, and improving learner engagement through data-driven ...