The Red Raiders will spend a little under $30 million on their football team this fall as Texas Tech and other schools deal ...

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level ...

On paper, this year's Texas Tech football team is bigger, deeper and far more expensive, but does that mean the Red Raiders ...

Texas Tech football players are earmarked for $15.1 million of revenue sharing and are able to make outside NIL deals. Here's how they're handling it.

Red Raiders reportedly spent big in the transfer portal. Will it be enough to take them to the Big 12 championship?

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in college sports? Ok.

Texas Tech has revamped their NIL approach, spent millions on facility upgrades, and leaned into support from powerful alum like Patrick Mahomes to change its goal set ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

— On3 (@On3sports) July 15, 2025 Location Inflation According to the report by On3, in a survey from 17 stakeholders around the country, Texas Tech was ranked second in NIL spending.

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a five-star recruit and the No. 1 player in the nation.

Texas Tech’s aggressive NIL strategy has paid off again, helping fuel their climb in recruiting rankings and strengthen a roster already bolstered by a top-tier portal class this past off-season.

Texas Tech is also considered to be in a strong position to land a commitment from Cooper Hackett, a five-star offensive tackle in the 2027 class from Fort Gibson, Okla.