Adidas has been on a turnaround journey since the cancelled partnership with Ye ended its highly profitable Yeezy shoe line and it reported a loss for 2023, but the company’s sales have recently ...
But the best Adidas shoes today aren’t just for killer style; the brand has been catering to athletes’ needs from the onset to churn out performance sneakers, from hiking, running to cycling.
Nike casts a large shadow, of course, dominating the broader basketball industry. Adidas, says Powell, “is really not a big player in performance basketball shoes.” But there’s a significant ...