Adidas will inaugurate the subsequent stage in the progression of Yeezy footwear development by introducing the Adidas Yeezy ...

Adidas reported that its latest Yeezy drop generated revenues of around €150m and an operating profit of around €50m in Q1 2024 The sportswear giant expects the sale of the remaining Yeezy ...

Ye and Adidas first signed a deal in 2013 that, due to rapper's massive popularity, helped the brand generate over $1.7 billion in profit through both the Yeezy sneakers that West designed and ...

Dylan Haas is a contributing producer for the WIRED Reviews team and specializes in coupon and deals curation. He loves all things gaming, pet tech, and fitness. You can explore more of his ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

The deal, which has now been terminated, involved the rapper making a huge demand for his shoe/clothing line's staff. Recent revelations in the controversy regarding sports shoe and apparel maker ...

Adidas’ Q1 performance and new outlook owe much to its Yeezy products, left over from a partnership that the brand dissolved in 2022 due to antisemitic remarks and other problematic behavior ...

(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...

Sean Wotherspoon's Earth-Friendly adidas ZX 8000 Collaboration Headlines This Week's Best Footwear Drops ...

Stüssy Reunites With Nike for an Air Max 2013 Assemblage in This Week's Best Footwear Drops ...

Following its decision earlier this year to sell its remaining Yeezy inventory at least at cost, Adidas on Tuesday said the now-discontinued goods boosted its Q1 results. The latest Yeezy drop ...