Apple plans to announce that it will bring generative A.I. to iPhones after the company’s most significant reorganization in a decade. By Tripp Mickle, Brian X. Chen and Cade Metz Tripp Mickle ...

Apple is hoping its latest iPad lineup will breathe new life into its sluggish tablet market. In a pre-recorded live streamed event from its Cupertino, California headquarters, the company ...

Each year, Apple typically holds three or four events to unveil new products. There's generally a spring event around March or April, the Worldwide Developers Conference in June, a September event ...

Apple has announced a special event for Tuesday, May 7 at 7 a.m. PT (10 a.m. ET), which will live stream on Apple's website, YouTube channel and on the Apple TV app ...

We’re just over a month out from Apple’s annual Worldwide Developer Conference, and yet the company determined there was enough news to warrant a stand-alone event. iPads (including the iPad ...

Apple CEO Tim Cook looks at a display of brand new redesigned MacBook Air (Photo by Justin ... [+] Sullivan/Getty Images) As Apple prepares to launch a new iPad model after an eighteen-month gap ...

The MacRumors guide to upcoming products provides an overview of everything that we're expecting to see from Apple in both the near and more distant future, and the products that have already come ...

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Apple marketing vp Tor Myhren said in a statement to Ad ...

Apple has been quiet about its plans for generative AI, but with the release of new AI models today, it appears the company’s immediate ambitions lie firmly in the “make AI run locally on ...

Apple has publicly shared four open-source models boasting of enhanced accuracy for queries, which could help the development of future AI models. As the tech industry continues to race forward ...

How Apple will improve the next iPhone 16 and iPhone 16 Pro with artificial intelligence is one of 2024’s big questions. Now we know more about Apple’s plans to use AI in the iPhone ...

Apple Inc. will deliver some of its upcoming artificial intelligence features this year via data centers equipped with its own in-house processors, part of a sweeping effort to infuse its devices ...