Athleta is launching a new loyalty and community-building program, hoping to deepen its relationships with consumers by offering AthletaWell, a space for women to get information on a range of ...

Now, the singer has partnered with Athleta to release a limited-edition activewear line for International Women’s Day. The Athleta x Alicia Keys Collection is available to shop online right now ...

Whether you’re a size 5 or a size 15, all women’s feet are equally attractive, normal, and appropriate for their height and weight. Pregnancy and feet.

World Rugby is considering the use of a smaller ball in the women's game. The global governing body is collecting training and playing data on the size 4.5 ball which is about 3% smaller and 3-4% ...

It looks like Gap Inc. (GPS) will soon test a brick-and-mortar version of its catalog and online-only Athleta women's sports line. Though this brand is well respected, the apparel giant faces an ...

The Gap, Inc.’s GPS Athleta brand has been in the limelight, of late, for a couple of reasons. Firstly, the brand is one of the torchbearers for the company amid the recent shift in consumers ...