This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

General Mills has decided to load up ... a new line of interesting combos, including Cinnamon Toast Crunch Waffle. The company has seven new breakfast meals out on the market right now that ...

The sweet breakfast drink comes ... Coffee announced a partnership with General Mills to launch Cinnamon Toast Crunch iced ...

Pillsbury and General Mills have come together to combine two foods that are common breakfast meals, waffles, and cereal ... Enter, Cocoa Puffs and Cinnamon Toast Crunch infused waffles!

General Mills is releasing a new breakfast bundle to go with its hit mini cereal boxes of Cinnamon Toast Crunch, Trix and Reese's Puffs — see the new kit. More companies are looking to avoid ...

Cinnamon Toast Crunch has certainly been having a moment lately — and by "lately," we mean ever since pandemic-driven nostalgia made sugary kid's cereals the go-to flavoring for trendy cocktails ...

Few American pantries are without a box or two of cereal. Cereal manufacturers like Kellogg and General Mills have spent ... Special K, Cinnamon Toast Crunch, Froot Loops and Cap'n Crunch.

It’s clear from General Mills’ clumsy handling of this week’s cereal-contamination allegation ... She said the situation involving Cinnamon Toast Crunch, “... is more of a lesson in ...

Kettle Brand teamed up with Eric Choi, executive chef at New York hot spot C as in Charlie, to feature the chip in an exclusive dish — a beef tartare with the crunch of Kettle Brand Gochujang ...

While it's a safe bet that the school-themed Cinnamon Toast Crunch box wasn't kid-endorsed, it seems that the cereal itself was suggested by a young person. As the cereal's backstory goes, sometime in ...