Samsung Electronics has tapped a new chief for its semiconductor arm as it looks to boost its competitiveness in the chip industry amid the artificial-intelligence boom.

Samsung Electronics has replaced the chief of its semiconductor division to help the group overcome a "chip crisis", amid a booming market for AI chips where analyst say the world's biggest memory chipmaker lags peers.

Samsung Electronics Co. has replaced the head of its semiconductor arm, appointing a memory chip veteran to spearhead efforts to catch up with SK Hynix Inc. in the booming AI arena.

The reshuffle came as the firm aims "to strengthen its competitiveness amid an uncertain global business environment," Samsung Electronics said in a statement.

Samsung Electronics (SSNLF) appointed veteran Young Hyun Jun as the head of its device solutions division. Click here to read more about the management change.

Samsung Electronics announced on May 21 that it has appointed Jun Young-hyun as the head of the company’s semiconductor business to bolster the chipmaker’s competitiveness in the market. Kyung Kye-hyun,

Young-hyun has been appointed to head Samsung Electronics' struggling chip business, the Korean IT giant announced Tuesday.