That was the scene at the Masters this week, when, on Friday, Jason Day was asked by Augusta National to remove a busy sweater-vest adorned ... the size of a logo on a golfer’s apparel.

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14 ...

In college basketball, a significant shift in popularity has emerged. Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the ...

With the Final Four round over and done with, the NCAA Women’s March Madness advances to the National Championship game with the best two teams in women’s college basketball — South Carolina ...

RECORD RATINGS – The NCAA Division I women's basketball national championship between South Carolina and Iowa experienced a massive ratings jump from last year's national title, and became the ...

The March Madness men's and women's college basketball tournaments were a primetime ratings goldmine for ESPN, TNT and TBS, leading all three to finish among the most-watched networks on cable ...

Sports cable viewing was up 43% in the month of March, according to Nielsen, which also notes that the women’s NCAA tournament had a larger impact on viewership than it usually does. Related ...

Steph Chambers/Getty Women’s college basketball ended with a bang this year! The NCAA championship game — a highly anticipated matchup between South Carolina and the Caitlin Clark-led Iowa ...

They're definitely going to get on the floor for loose balls,” James said of NCAA women’s basketball. “But there's men's teams that's doing that as well too at the end of the day.

The average price paid for a ticket on the resale market this week was twice as high for the women's NCAA Final Four compared with that for the men's semifinals, according to a technology company ...

Great news, fellow men. I have thoroughly enjoyed the women’s NCAA basketball tournament and it has not caused me to die! Remarkable, right? As we await Sunday’s championship game, I can ...