In college basketball, a significant shift in popularity has emerged. Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the ...

Sports cable viewing was up 43% in the month of March, according to Nielsen, which also notes that the women’s NCAA tournament had a larger impact on viewership than it usually does. Related ...

Sports cable viewing was up 43% in the month of March, according to Nielsen, which also notes that the women’s NCAA tournament had a larger impact on viewership than it usually does. Related ...

The viewership for the men's college basketball national championship game went up, but it was nothing compared to the women's game; the women's national championship had the higher viewership for ...

With the Final Four round over and done with, the NCAA Women’s March Madness advances to the National Championship game with the best two teams in women’s college basketball — South Carolina ...

The March Madness men's and women's college basketball tournaments were a primetime ratings goldmine for ESPN, TNT and TBS, leading all three to finish among the most-watched networks on cable ...

RECORD RATINGS – The NCAA Division I women's basketball national championship between South Carolina and Iowa experienced a massive ratings jump from last year's national title, and became the ...

College hoops fans who want to watch the last four women's teams battle it out in this year's edition of the March Madness tournament in person may want to brace for sticker shock. On SeatGeek ...

Steph Chambers/Getty Women’s college basketball ended with a bang this year! The NCAA championship game — a highly anticipated matchup between South Carolina and the Caitlin Clark-led Iowa ...

They're definitely going to get on the floor for loose balls,” James said of NCAA women’s basketball. “But there's men's teams that's doing that as well too at the end of the day.

Sunday’s NCAA women’s basketball championship between Iowa and South Carolina drew nearly 19 million average viewers, shattering records to become the most-watched women’s college basketball ...