Chernin, Classic Football Shirts
Chernin Bets $39 Million on US Buying Up Retro Football Shirts
Classic Football Shirts, a vintage apparel seller from the UK, is raising funds to fuel expansion in North America as football’s popularity rises in the market.
Classic Football Shirts Secures $38.5M Funding Round for Expansion; Appoints Exec Chair
TCG invested $38.5M of growth equity capital into Classic Football Shirts and is the only major outside investor. With this investment, Classic Football Shirts will continue on its path to being the global destination for authentic football shirts and cultivate a community of fans and fashion enthusiasts through a shared love of the unique shirts.
A 1989 Liverpool kit and Beckham’s underpants: Why U.S. investors have bet £30m on retro football shirts
“They literally kept everything, even down to the underpants,” he adds. “They all had the numbers in. So you could tell there was, like, R9 (the Brazilian Ronaldo) who was wearing 99 when he played for Milan. And David Beckham’s underpants! It was just crazy what they had.”
Classic Football Shirts targets immediate expansion into North America with significant growth equity investment from The Chernin Group
Classic Football Shirts targets immediate expansion into North America with significant growth equity investment from The Chernin Group PR
Chernin Group Invests Over $35M in Classic Football Shirts
Private equity firm The Chernin Group (TCG) announced an investment of over $35 million in soccer apparel company Classic Football Shirts. Classic Football Shirts sells vintage and current soccer apparel and match-worn shirts.
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