U.S. retailer Target's decision to remove some LGBTQ-themed merchandise after customer backlash in its stores highlights the problem with companies' "rainbow capitalism," said Erik Carnell, a ...

Target – which has a decade-long track record of featuring LGBTQ+ merchandise during Pride Month – was one of the corporations assailed for “rainbow capitalism” last June during Pride Month.

Target's sales dropped by more than 5% in the second quarter. The company didn't specify how much of that decline was due to the Pride backlash, but said it was enough to affect the bottom line.

Target will not sell its Pride Month collection in all stores this June after last year's backlash over LGBTQ+-themed merchandise harmed sales.

His firm’s survey found that 18% of corporations said the threat of conservative backlash pressured them to adjust their 2024 Pride plans, compared to 9% who said the same of progressive consumers.

Target is facing backlash for “sexualizing” Christmas by releasing an LGBTQ+ holiday decoration line — which includes a “Pride Santa” and a “Pride Christmas Nutcracker Figure.” ...

About 75% of the U.S. population can find a Target store within a 10 mile radius. WSJ’s Sarah Nassauer explains how the retailer leverages its physical stores to grow services like in-store ...

Rainbow capitalism involves companies selling LGBTQ-branded merchandise under the guise of support for the community, but with the true motivation of financial gain.

Target CEO Brian Cornell met with prominent civil rights leader Rev. Al Sharpton as the retailer grapples with fallout from cutbacks to its diversity initiatives.