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Google Search’s New AI Overviews Will Soon Have Ads
Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.
Google’s AI search results are already getting ads
In the example shared by Google, the search engine’s AI overview lists a response to the question: “how do I get wrinkles out of clothes?” Beneath the AI-generated suggestions, there’s a new “Sponsored” section with a carousel showing wrinkle spray you can buy from places like Walmart and Instacart.
Google set to bring ads in search AI Overviews
Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on Tuesday, days after it rolled out the AI Overviews feature widely at its annual I/O conference.
Google starts testing ads in AI overviews
Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.
Google says ads are on the way for AI Overviews in Search
Google launched its test for AI Overviews with the general public in the U.S. in March. This was done on the back of its acquisition of a new Head of Search, Liz Reid. The company hoped that the many questions users have will push its AI to scour multiple sources across the web to deliver appropriate answers.
How Google’s AI will help brands in ads and search
Google yesterday unveiled its latest AI developments for advertisers, including new ways for brands to customize ads in campaign manager Performance Max, as well as a first look a
7 ways to supercharge your Google searches with AI
Thanks to Google's latest tricks, you can ask for an AI Overview to summarize the results. You can seek out recommendations for gifts, things to do, or TV shows and movies to watch. You're able to ask for help generating code and other content.
23h
Are Native Ads Going To Be Ruling In Programmatic?
Despite the variety of formats, we can expect native advertising to be a leading approach in the coming years.
10h
on MSN
Google cuts check for DOJ while trying to dodge jury trial in digital ads lawsuit
Google continues to dispute liability and welcomes a full resolution by this court of all remaining claims in the complaint,” ...
17h
Comcast’s streaming bundle is $15/month for Netflix, Peacock, Apple TV+, and ads
Disaggregation is so 2010s, so Comcast, facing intense pressure from streaming services, is bringing back the old ...
1d
From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Intent-based marketing strategies using Google's advanced technologies have changed the world of digital advertising.
Courthouse News Service
12h
DC transit authority ban on controversial ads found to violate First Amendment
WallBuilders, a Texas-based Christian nonprofit, sought to promote the Founding Fathers' Christian faith and advocating for ...
1d
on MSN
Bashing governor in publicly funded campaign ads is OK in Connecticut legislative races, court rules
Connecticut's Supreme Court ruled that the free speech rights of two Republicans were violated after they were fined ...
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