Despite the variety of formats, we can expect native advertising to be a leading approach in the coming years.

Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue ...

Intent-based marketing strategies using Google's advanced technologies have changed the world of digital advertising.

Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on ...

Disaggregation is so 2010s, so Comcast, facing intense pressure from streaming services, is bringing back the old ...

Disaggregation is so 2010s, so Comcast, facing intense pressure from streaming services, is bringing back the old ...

While Google was trumpeting its AI search features to the world last week, its Search Liaison was quietly announcing another ...

The fact that only 1.4% of all ad buys are designated for diverse-owned targeted media underscores an industry-wide neglect ...

Google said it will soon bring sponsored search results to its new AI Overview product. The company also said it will give ...

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.

Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data ...

Meta’s advertising policies are once again in the spotlight as a watchdog group says the company approved more than a dozen ...