Our editor tested the Charlotte Tilbury Fragrance Collection of Emotions, the fragrances that have mood-altering qualities. Read the full review here.

Who do you want to be today?” You may be familiar with the latter question as the slogan from Tilbury's Beauty Icons makeup collections. Tilbury now challenges us—and our olfactory systems —to feel like whoever we want through scent.

Of course, personal preference plays a part - no amount of research can make you love an oud perfume if you're strongly against it - but having the scientific data behind an aromatic fomrula opens up a new method of scent storytelling,