The youngest generation has a staggering amount of financial influence, both on the economy and on their parents.

Emmaline Carrol Southwell, a mother of three in Melbourne, Australia, went viral on TikTok after posting the clandestine clip ...

Gen Alpha kids are already telling their parents how they're trying to dress preppy, but put that button-down and chunky ...

Powered by their screen proclivities, Gen Alpha kids as young as 12 are buying up anti-ageing skincare in frenzied droves, ...

The film is led by a group of five first-time actors, three boys and two girls, playing high school seniors about to graduate ...

The youngest generation, born between 2010 and today, Gen Alpha is projected to also be the largest generation in history ...

Her daughter wasn't so impressed, but Lauren Budge's fellow millennials came to the rescue to make her feel validated.

Numbering 2 billion and counting, Gen Alpha (born 2010-2024) is expected to be the biggest generation in history. And even ...

Thorne’s consumer report looks at how Americans are prioritizing health and wellness alongside the financial implications for ...

Gen X may be often overlooked by youth-obsessed beauty marketers, but their spending power makes them a force to be reckoned ...

While thinking about how to attract your current talent audience, you might want to concern yourself with the one coming ...

Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are ...