Fox Sports is ushering in Tom Brady’s next chapter as the lead NFL analyst for the network with a two-part campaign.

Gen Z has been a common target for film campaigns this year, with studio marketers fighting consumers’ impulse to wait for movies to hit streaming. The “Beetlejuice Beetlejuice” team was tasked with ...

Another potential benefit for The Trade Desk: It would unlock direct access to connected TV ad inventory through control of ...

Reckitt and other packaged goods marketers are adopting a tool designed to give clearer understanding and control over their ...

Advertising employment fell in August, the sixth decline in the past seven months. The economy added 142,000 jobs, a weaker ...

Inflation might be moderating, but the fast food value marketing battle is still going strong, with brands including Subway, McDonald’s, KFC and Taco Bell continuing to plow adv ...

Jamie Foxx says that BetMGM is a sportsbook app that gives its users the feeling of “no matter what, you’re taken care of.” ...

WPP’s GroupM named Richard Hartell CEO of EssenceMediacom U.S., the holding company announced today. Hartell replaces JiYoung ...

Are you a print subscriber? Activate your account. By Bradley Johnson - 3 hours 39 min ago 5 hours 49 min ago By Erika ...

Gut hired Gus Marmarinos as the New York office’s managing director and Lucas Bongioanni as the office’s chief creative ...

Are you a print subscriber? Activate your account. 5 min 44 sec ago By Erika Wheless - 3 hours 35 min ago By Jack Neff - 3 ...

TBWA\Chiat\Day New York has named Dustin Tomes as chief creative officer, five months after Amy Ferguson left the position to ...