Advertisers have many reasons to be jittery, like identity signal loss, MFA sites and divisive news media. But their worries ...
Walmart’s highly anticipated acquisition of Vizio still awaits regulatory approval. In the meantime, the smart TV maker ...
Orange142 focused on reaching people with an interest in the Black community in its recent campaign for the Atlanta ...
Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search ...
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of ...
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for ...
Data clean rooms are becoming an important part of how agencies analyze and use data. Data clean room tech, at its most basic ...
Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based ad product, ...
Haleon’s recent test of Adelaide’s attention scoring within Amazon’s DSP could strengthen the case that low-attention ...
WBD is in a tight spot, as its TV revenue declines by double digits and its core streaming service, Max, hasn’t picked up the ...
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative ...
Future Today, a streaming platform with kids content, is rebranding as a “family-friendly” programmer that also has content ...