For many publishers, the desire to reduce the number of auctions is there, but the data to support implementing that change ...
Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...
The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...
US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...
The European Data Protection Board outlaws Meta's "Pay or OK" model; Walmart sharpens its conquesting tools; Roku seeks more ...
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...
The democratization of media mix modeling is the main idea behind the launch of marketing analytics platform ...
Sweetgreen is just one of many brands pushing Google for more transparent reporting within PMax. Plus: The MRC's role in the ...
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to ...
Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; Sherwood Media has a ...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content ...
Signal loss can be an opportunity for a younger company to build new privacy-preserving targeting technology, says MGI CEO ...