Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...