Google's and Reddit's deals are sus; Meta's ad revenue's growing, but its platform's a mess; TikTok's developing AI-generated ...
When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of ...
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit ...
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...
Knotch launched a revamped version of its platform that combines content measurement with generative-AI-powered content ...
Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy ...
YouTube is expanding its affiliate and shopping monetization products. That’s been a priority for years, but it wasn’t until ...
Last year, eyeo partnered with a university in Munich to have students find new approaches to using AI in the company's ...
I spent the week in Washington, DC, attending two privacy-focused events and I have a single takeaway from both: Enforcement.
Industry experts weigh in on Forbes's MFA subdomain and why ad verification tools still regularly fail to flag some instances ...
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation ...
Connected TV supply paths are anything but stable. TV inventory shrinks as supply paths proliferate, and programmatic ...