To build a first-party data strategy, the NY Post contracted Permutive and Prohaska to monetize its audience data and grow ...
Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data.
Google's Demand Gen tool has limitations; Grindr faces a class-action claim over its data-sharing practices; Snap snaps up ...
GPC is an on/off switch, but it should be a dimmer switch that reflects online privacy preferences across a continuum from ...
Despite forceful calls for a shakeup of the digital ad business at Possible 2024, the online ad industry remains locked in a ...
For many publishers, the desire to reduce the number of auctions is there, but the data to support implementing that change ...
AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards!
Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...
The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content ...
US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...