Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...
The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...
AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards!
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to ...
The European Data Protection Board outlaws Meta's "Pay or OK" model; Walmart sharpens its conquesting tools; Roku seeks more ...