With attribution-based platforms taking over, it's harder for advertisers to bet (and win) big. Plus, what about the Google advertising ID?

If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially few users would ...

The Third-Party Cookie PardoKeep the cookies, hold for consent. Unpack Google’s reversal on removing third-party cookies, and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Hi Readers, President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But ...

Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing ...

The UK’s CMA said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the ...