It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has ...
Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now ...
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last ...
A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake ...
Omincom’s media services division Omnicom Media Group (OMG) has launched the Supply Chain IQ Score to help marketers better ...
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's ...
The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a ...
Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an ...
A unique video this week built on prior campaigns that integrate the QSR brand into virtual- or mixed-reality content.
The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand ...
Visitors to the sandwich chain's virtual restaurant can build and order a "Metasandwich," while the pizza marketer is ...
The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a ...