Leading Women have found success at agencies, brands and media companies in an ever-changing marketing landscape.

Many are wondering if former MediaLink CEO Michael Kassan will announce his next venture at Cannes Lions in a few weeks.

Ad Age surveyed 11 media buyers about their favorite presentations and top takeaways from TV upfront week, which featured a ...

Amazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.

Subscribe and get unlimited access to Ad Age's award-winning industry coverage. Tim Nudd is Creativity editor at Ad Age. He ...

Svoboda Capital, a Chicago-based private equity firm, has made a “significant” investment in independent agency Highdive.

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey ...

Social media has become one of the most crucial pieces of the marketing mix for both emerging challenger brands and Fortune ...

Erika Wheless is a marketing reporter covering restaurants and food. She previously covered social media and creators for Ad ...

Just days after joining Weber Shandwick as an art director last June, Nikki Méndez was hard at work putting together one of ...

When you think of Wisconsin, Suzanne Fanning wants you to think of cheese. And not just any cheese—premium cheese. Erika ...

For some years now, we've been predicting a tipping point in consumer awareness that would motivate brands to adopt ...