Leading Women have found success at agencies, brands and media companies in an ever-changing marketing landscape.

Ad Age surveyed 11 media buyers about their favorite presentations and top takeaways from TV upfront week, which featured a ...

Many are wondering if former MediaLink CEO Michael Kassan will announce his next venture at Cannes Lions in a few weeks.

Amazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.

Subscribe and get unlimited access to Ad Age's award-winning industry coverage. Tim Nudd is Creativity editor at Ad Age. He ...

The senior manager, streaming TV upfront and U.S. agency development, writes about how “what doesn’t fit can reshape the ...

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey ...

Svoboda Capital, a Chicago-based private equity firm, has made a “significant” investment in independent agency Highdive.

Social media has become one of the most crucial pieces of the marketing mix for both emerging challenger brands and Fortune ...

Erika Wheless is a marketing reporter covering restaurants and food. She previously covered social media and creators for Ad ...

While Vanessa de Beaumont, a former member of Bleacher Report’s social team, may have given up sports reporting years ago, ...

Melanie Williams led the strategy for Quantasy + Associates’ first Super Bowl ad, which featured Dr. Clarence B. Jones, the ...