Leading Women have found success at agencies, brands and media companies in an ever-changing marketing landscape.

The Interpublic Group of Cos. agency cuts 9% of staff after losing creative work from the pharma giant earlier this year.

Are you a print subscriber? Activate your account. By Brian Bonilla - 2 hours 39 min ago 2 hours 39 min ago By Daniel ...

The fact that only 1.4% of all ad buys are designated for diverse-owned targeted media underscores an industry-wide neglect ...

Now, Google has launched at least one feature ahead of OpenAI—an update to AI search, heralding its “Gemini era,” which will ...

Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the ...

Duracell expands its Ariana Madix partnership, Ring teams up with petfluencers to promote its new fundraising campaign—and ...

Dozens of TikTok creators are adding a new element to their typical “Get Ready With Me” videos: revelations of “shady” or ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago ...

Lasting relationships are built on authenticity, cultural sensitivity and acknowledgment of the demographic’s diverse ...

Are you a print subscriber? Activate your account. By Carlos Santiago - 15 min 27 sec ago By Gillian Follett - 15 min 27 sec ...

Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for Winsight and ...