The brand had nothing to do with the making of “Unfrosted” but knows a marketing opportunity when it sees one.

Adam Hanft, CEO of Hanft Ideas, is a brand strategist who advises global leaders, Fortune 500 companies and innovative ...

The unprecedented success of the NCAA Women’s Basketball Tournament and its breakout star Caitlin Clark promises a golden age ...

As media buyers predict another challenged upfront marketplace, many advertisers seek to simplify their commitments by upping ...

Marketers are grappling with how best to serve changing needs for customer service, while also investing in AI to be more ...

Google is working more closely with media partners, including Paramount, Warner Bros. Discovery and NBCUniversal, and ...

Are you a print subscriber? Activate your account. 1 hour 29 min ago By Erika Wheless - 2 hours 18 min ago By Ashley Joseph - ...

Minnesota Timberwolves shooting guard Anthony Edwards stars in a spot for Bose Ultra Open Earbuds. Weber shows off its Weber ...

Are you a print subscriber? Activate your account. 1 hour 29 min ago By Erika Wheless - 2 hours 18 min ago By Ashley Joseph - ...

Secondhand markets fueled Gen Z’s cravings for Hermès and Cartier, Coinbase comes back and Peppa Pig turns heads.

Jasmine Bina is CEO and founder of brand strategy agency Concept Bureau and co-founder of Exposure Therapy, a community for ...

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