Svoboda Capital, a Chicago-based private equity firm, has made a “significant” investment in independent agency Highdive.

A guy at a gym gets a burst of energy after popping a piece of Orbit gum in his mouth.

Just days after joining Weber Shandwick as an art director last June, Nikki Méndez was hard at work putting together one of ...

Amazon launches Signal IQ, a way to test the value of IDs, and expands cloud services for publishers to make deals.

Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the need for reliable CTV measurement.

Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey ...

Lindsay Rittenhouse is a senior reporter for Ad Age, covering broad advertising industry trends.

Social media has become one of the most crucial pieces of the marketing mix for both emerging challenger brands and Fortune ...

Subscribe and get unlimited access to Ad Age's award-winning industry coverage. Tim Nudd is Creativity editor at Ad Age. He ...

For some years now, we've been predicting a tipping point in consumer awareness that would motivate brands to adopt ...

Leading Women have found success at agencies, brands and media companies in an ever-changing marketing landscape.

In two short years at PepsiCo, Brand Marketing Senior Analyst Reade Rossman has done it all—from working on Pepsi’s Super ...