Super Bowl ad case studies for DoorDash, Dunkin’ and Uber Eats proves the effectiveness of live-event campaigns and shows the ...

Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for Winsight and ...

Dozens of TikTok creators are adding a new element to their typical “Get Ready With Me” videos: revelations of “shady” or ...

The fact that only 1.4% of all ad buys are designated for diverse-owned targeted media underscores an industry-wide neglect ...

Duracell expands its Ariana Madix partnership, Ring teams up with petfluencers to promote its new fundraising campaign—and ...

Lasting relationships are built on authenticity, cultural sensitivity and acknowledgment of the demographic’s diverse ...

Now, Google has launched at least one feature ahead of OpenAI—an update to AI search, heralding its “Gemini era,” which will ...

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Svoboda Capital, a Chicago-based private equity firm, has made a “significant” investment in independent agency Highdive.

A guy at a gym gets a burst of energy after popping a piece of Orbit gum in his mouth.