Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required) report citing multiple sources.

Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are ...

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify ...

The groundbreaking partnership implies that Google's robots could begin creating ads for world-leading brands such as Coca-Cola.

Search Engine Land » PPC » Google AdSense launches new Ad Intents format for Auto ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.

The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.