Search Engine Land » PPC » Did Google really lose search market share to Microsoft Bing in April? Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.

Satisfaction with the AI overviews is also increasing and Google will continue to evolve those results this year, according to Sundar Pichai.

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.