Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required) report citing multiple sources.

Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

Search Engine Land » PPC » Google AdSense launches new Ad Intents format for Auto ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify ...

The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn't rank. Yet it does.

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. PPC Ads with poor Ad Strength could still perform well.

Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are ...

Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.

Search Engine Land » SEO » What to do when Google changes your GBP information Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.