Pour one out for third-party data.These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

Google's Demand Gen tool has limitations; Grindr faces a class-action claim over its data-sharing practices; Snap snaps up ...

GPC is an on/off switch, but it should be a dimmer switch that reflects online privacy preferences across a continuum from ...

Despite forceful calls for a shakeup of the digital ad business at Possible 2024, the online ad industry remains locked in a ...

For many publishers, the desire to reduce the number of auctions is there, but the data to support implementing that change ...

Netflix grew revenue by 15% YOY, mostly driven by account growth thanks to anti-account sharing. It also unveiled new ad ...

AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards!

The marketing data ecosystem is key for fin tech; media buyers acknowledge YouTube's place in CTV; Threads will launch ads ...

US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue ...

The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the ...

YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content ...

The European Data Protection Board outlaws Meta's "Pay or OK" model; Walmart sharpens its conquesting tools; Roku seeks more ...